Reimagining Cultural Heritage
Unpacking the Drivers of Postmodern Tourism Diversity
Hans Christian Andersen once said, “To travel is to live,” capturing the very essence of what it means to explore the world beyond our doorsteps. As we tread through the corridors of time, our journeys lead us to the storied doorways of heritage sites, where every stone and carving whispers tales of yesteryear. In today’s postmodern era, these whispers have transformed into a dialogue between the past and the present, with travellers seeking not just to witness history but to experience it through a mosaic of cultural narratives. Professor Ivan Lai Ka Wai from the Centre for Gaming and Tourism Studies delves into this evolving dance between the modern wanderer and the ancient world, exploring in a collaborative study how the diverse values of postmodern tourists shape their intentions as they traverse the bridge between what was and what is, injecting vitality into the saying “to travel is to live.”
