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"Design and Human" Online Lecture

Famous Japanese Art Director Maehara Shoichi (second from right) shares design works and explains design ideas

In order to strengthen international exchanges and cooperation in arts and design educations in Macao, Faculty of Arts and Design of Macao Polytechnic University invited Maehara Shoichi, winner of the 2022 JAGDA Newcomer Award, Japan, to host an online lecture on "Design and Human" for teachers, students of Faculty of Arts and Design of Macao Polytechnic University and the public participated and responded enthusiastically.

Maehara Shoichi is a famous Art Director and Graphic Designer in Japan. He has won well-known awards such as the Top Award Asia Award, the 2019 Good Design Award, and the 2022 JAGDA Newcomer Award. He is a famous and top designer in Japan.

In the lecture, Maehara Shoichi focused on his design practice and explained in detail the role of design between human, human and business, and human and society through design works; on the other hand, based on theory, he discussed the role of design specific methods, ideas and techniques. The most important thing in design is human. Design is closely related to social and economic development. The core and goal of design is human. Maehara Shoichi pointed out that design projects included goals, design output, performance and personal growth, he encouraged the students to study hard and use their professional talents in their careers. The attendees actively asked questions and had lively discussions with the guests.

 

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