活動名稱：

Name of Event：

「意術創作與管理」講座 

"Idea Creation and Management" Lecture

活動嘉賓

姓名：

Name of Guest Speaker：

陸定邦教授

廣東工業大學首席特聘教授，

澳門理工大學跨領域藝術碩士學位課程校外考試委員

 

Prof. Luh, Ding-Bang

Chair Professor, School of Art and Design, Guangdong University of Technology, China

External Examiner, Macao Polytechnic University

 

主辦單位：

Organization：

澳門理工大學 藝術及設計學院 跨領域藝術碩士學位課程

 

The Master Degree of Interdisciplinary Arts, Faculty of Arts and Design,

Macao Polytechnic University

 

活動日期：

Date：

2023 年10 月13 日(星期五)

13^th October 2023 (Friday)

活動時間：

Time：

10:00-13:00

活動地點：

Venue：

澳門理工大學 氹仔校區研發樓 4樓R-4F.09室

 

Room R-4F.09, the 4^th Floor, Research & Development Building,

Macao Polytechnic University

對象：

Audience：

澳門理工大學 藝術及設計學院 跨領域藝術碩士學位課程師生、設計學士學位課程4年級學生

 

Teachers and Students of the Master Degree of Interdisciplinary Arts, and the 4^th year of Bachelor of Arts in Design, Faculty of Arts and Design

活動簡介：Introduction：

被採用者感受認知的「心意」，是任何產品、服務或系統產生價值意義的關鍵所在。用以駕馭操作及表現心意的「意術」，是設計科學、藝術創作、市場研究、商業管理、技術研發等的核心方向所指。「意術創作與管理」於是成為前瞻創新研發與產業科技發展之關鍵設計思維與重要管理技術，二者皆可透過「創意樹」程序理論加以掌握與運用。本次講座深入淺出地介紹創意樹模式，冀能滿足初入設計研究大門的學生在藝術創作、設計研究上對理論探討的需求。

 

透過本次講座，將加強跨領域藝術碩士研究生對設計研究及創作管理的正確觀念、核心知識，並掌握各類設計研究的本質及重點。

 

"A Token of Gratitude" of the adopters' feelings and perceptions is the key to the value of any product, service or system. "Imagination", which is used to control operations and express people's thoughts, is the core direction of design science, artistic creation, market research, business management, technology research and development, etc.

 

"Imagination Creation and Management" has thus become the key thinking of design and the important management technology for an innovative research and development as well as an industrial technology development. All of them can be mastered and applied through the "Creativity Tree" programme theory. This lecture introduces the creative tree model in a simple and easy-to-understand way, hoping to meet the needs of the students who are new to design research for theoretical exploration in artistic creation and design research.

 

Through this lecture, it can strengthen the students of the Master Degree of Interdisciplinary Arts’ correct concepts and core knowledge of design research and creative management, and they will be able to grasp the essence and key points of various design research.