Programas

Strategic Management

Compulsory

45

3

Marketing Management

Compulsory

45

3

Human Resources Management

Compulsory

45

3

Financial Management

Compulsory

45

3

Management Information System and Technologies

Compulsory

45

3

Project Report

Compulsory

—

6

Leadership and Business Ethics

Elective

45

3

Tourism, Leisure and MICE Management

Elective

45

3

Management of Service Quality in Tourism and Leisure

Elective

45

3

Legal Environment of Business in Macao

Elective

45

3

Business Analysis and Research Methodology

Elective

45

3

Risk Management

Elective

45

3

Managerial Economics

Elective

45

3

Total Credits

30

Strategic Management

Focusing on strategic decisions and measures that affect the performance and survival of gaming companies, this module aims to develop students' ability to integrate strategic management, organizational change and leadership for strategic analysis and decision making. This module will focus on important theories, tools and methods related to strategic management. It also combines in-depth analysis of relevant cases of corporate strategic management which strengthens students' theoretical comprehension and practical application ability in the process of strategic analysis and formulation. To achieve this goal, students will participate in an interactive strategic management learning process individually or in groups.

Marketing Management

This module aims to inspire students' comprehensive understanding of the business environment. It enables students to understand and master the basic principles and methods of marketing, as well as to apply marketing strategies and techniques in solving problems in gaming companies. Through the use of marketing management concepts, theories and methods, students are able to comprehensively analyze the rapidly changing gaming entertainment environment and improve their ability to integrate, expand, innovate and analyze problems and solve problems.

Human Resources Management

On the basis of introducing the principles and functions of human resource management, this module trains students to use relevant theories to judge, identify and analyze the organization and human resource management issues of the enterprise, as well as to make innovative integration, planning and application capabilities in combination with the actual situation. In this module, students will learn how to integrate and develop an effective human resources system by coordinating the development goals and planning of the company. They will also learn how to combine human resources analysis and management and design and plan high level systems to assist enterprises to achieve talent development goals, exert competitive advantages and enhance corporate performance.

Financial Management

This module is designed to provide the knowledge and skills essential for senior financial managers in the investment, financing and dividend policies. The content first introduces the role and purpose of financial management function within the enterprise and discusses three key financial management decisions of investment, financing and dividend policies in the current economic environment. It then explores the management of working capital and evaluation of long-term investments. It will also discuss various internal and external sources of funds, capital costs and influencing factors (which are involved in corporate financing decisions), enterprise evaluation and risk management.

Management Information System and Technologies

This module introduces the information system from the perspective of management and decision-making. It enables students to master the theory and methods of data strategy. Students will learn how to implement the planning and application of information systems for enterprises. At the same time, students are trained to use various information systems to assist enterprises in decision-making, as well as to use information technology to enhance their competitiveness.

Project Report

This module aims to develop students' ability to integrate the entire curriculum and explore the research potentials. This module consists of two parts: thesis writing and the oral defense. Under the guidance of the supervisor, the students will select research topics relating to related to general business management or recreation management and use appropriate research methods for data collection and analysis to complete their thesis writing. The credits are gained after passing the thesis review and oral defense.

Leadership and Business Ethics

The purpose of this module is to explore the major elements and the basic frameworks of leadership and ethics with emphasis on the linkages between the two. Considers several cases where leaders faced significant ethical challenges. Students will be expected to write and discuss thoughtful analyses of these cases using the frameworks discussed in class.

Tourism, Leisure and MICE Management

Event management for travel, leisure and exhibition is a dynamic, complex and growing industry. Global growth in this diverse field has stimulated the demand for skilled event managers. This subject is designed to guide the students in absorbing knowledge for use in event management by focusing on tourism, leisure and MICE event management and emphasizing the complex role of the event manager as facilitator.

Management of Service Quality in Tourism and Leisure

This module introduces theories of service science and management based on modern information technology and service experience, and emphasizes the scientific approach to modern service management, and combines successful service management cases to enable students to master how to successfully apply service management theories to actual business operations.

Legal Environment of Business in Macao

This module introduces the legal knowledge of business operations and aims to prepare students to fully consider the relevant legal factors and their impact on business when engaging in business activities or making business decisions. The content of the module includes business legal knowledge and theory, corporate law, contract law, taxation, labor relations law, securities law, and intellectual property rights. The module also adopts a comparative approach to study the main similarities and differences between the legal environment of Macao and its neighbors, and to prepare students to analyze and master the business laws of local and other jurisdictions.

Business Analysis and Research Methodology

This module is designed to help students acquire scientific research methods as tools for understanding and problem solving. It equips students with relevant knowledge and skills for independent research in the area of business management. Following the basic paradigm of management research, this module focuses on the basic steps and core elements of research in business management. It systematically introduces the relevant knowledge and skills involved in a series of research processes such as the choice of research questions, critical review of research literature, research design (quality or quantification) identification, data collection and analysis. It provides students with a comprehensive management research methodology and assists them in completing their master's graduation project.

Risk Management

This module is designed to develop the ability of risk management of corporate management personnel. The content begins with the analysis of various risks that gaming companies may face in the current environment under the corporate governance objectives. It explores the countermeasures and evaluates various proposals and the regulation of relevant laws.

Managerial Economics

Based on microeconomic theories, this module enables students to efficiently allocate scarce resources from the perspective of cost and efficiency by using various measures and tools of decision science. Students will be able to formulate and implement daily management decisions to achieve corporate goals and to effectively manage all stakeholders in the enterprise.