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Code Module Credits Duration Prerequisite(s)
Elective Subjects – Group A (Cont.)

MSEL3103 Introduction to Economics and Finance 3 45 hrs ---
This module aims at providing a fundamental knowledge of Economics to students who
never study it in a tertiary level. Students should demonstrate a sound understanding in
both microeconomics and macroeconomics. Students become familiar with some important
microeconomics topics, such as the economic problem, how markets work in terms of
demand and supply, households’ choice and market failure and government. Other
macroeconomics topic, such as the macroeconomic policy and the economy in the short and
long run will be investigated. Besides, this course will also look into the advantages given by
the present resource of Macau economic environment. This course will also let the
students understand the fundamental theories and applications of economics in both micro
and macro perspectives.
MSEL3105 Introduction to Marketing 3 45 hrs ---
This module aims at providing a fundamental knowledge of Marketing to students who never
study it in a tertiary level. Students should demonstrate a sound understanding in Marketing
and become familiar with some important topics, such as Marketing Mix, Marketing
Strategies, Segmentation and Positioning, Product Banding, Customer Relationship
Management, Global Markets and International Marketing, Consumer Buying Behaviour, and
Business Markets and Buying Behaviour, etc. Besides, this module will also look into the
advantages given by the present resource of social system. This module will also let the
students understand the fundamental theories and applications of marketing in micro and
macro perspectives.
MSEL3115 Interpersonal Relations and 3 45 hrs ---
Communication
In today’s service-oriented, information-based global economy, strong interpersonal skills
are essential. This module focuses on various topics of interpersonal communications. Its
goal is to introduce theories and practices to help understand and develop one’s
intrapersonal and interpersonal effectiveness. Group dynamics theory and leadership skills
are introduced to develop clear and effective team communications.
MSEL3108 Accounting 3 45 hrs ---
This introductory module in accounting provides students with an understanding of: the
principles of accrual accounting; financial statement analysis; double-entry systems; the
accounting cycle; and basic managerial accounting concepts.
MSEL3110 E-Government 3 45 hrs ---
Governments are increasingly moving their functions to the online world, and public services
are being delivered through websites, apps and digital channels gradually. This module will
give an overview of key concepts in e-government, such as smart governance, citizen
engagement, law and regulations, as well as the choices of implementation. In addition,
students will be introduced to different types of e-government applications and their
implications. They will be encouraged to explore the technological, ethical and policy
tensions that emerged when government services are being digitalized.
MSEL3111 Special Topics I 3 45 hrs ---
This module is designed to provide students an understanding of introductory topics in non-
IT technical fields, broadening their view and knowledgebase for the design of information
systems.

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