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ENGLISH

Code Module Credits Duration Prerequisite(s)
YEAR 3 (Cont.)

ECOM3150 E-Commerce Project Management 3 45 hrs ---
This course covers basic functions of project management including planning, estimating,

scheduling, organizing, directing, controlling, and closing. Students will learn the skills of
how to keep an e-commerce project on schedule, within budget, and according to
specification through case studies. The course aims to provide students with a thorough
understanding of basic functions of project management and underlying skills.
ECOM3160 Research Methodology in E- 3 45 hrs ---
Commerce
This course covers background knowledge needed to prepare students to perform
research in Graduation Project I and II. Topics include the fundamentals of E-Commerce
business study Methodology, basic components of an E-Commerce business and system
proposal.
ENGL3101 English V 3 45 hrs ---

This is the first of the two upper-intermediate English courses. The course aims to improve
students’ use of the four language skills (speaking, listening, reading, writing), as well as
to develop their knowledge of grammar and vocabulary, at the internationally accepted
standard of upper intermediate. It focuses on the accurate communication of information
in a business environment. The integration of authentic materials also enhances the
usefulness of the course. Communication skills include: dealing with communication
breakdown; negotiating; handling difficult situations; reaching agreements and
presentations, etc.
ENGL3102 English VI 3 45 hrs ---

This is the second of the two upper-intermediate English courses. The course aims to
improve students’ use of the four language skills (speaking, listening, reading, writing), as
well as to prepare the students for Advanced level courses. It focuses on improving
students’ ability to communicate in English in a wide range of business situations. The
integration of authentic materials also enhances the usefulness of the course.
Communication skills include: resolving conflict; asking and answering difficult questions;
putting people at ease; summarizing in presentations, writing reports, etc.

YEAR 4
ECOM4120 Internet Marketing 3 45 hrs ---
This course provides the basic concepts on internet marketing. Students will learn about
marketing environment analysis and the design of different internet marketing strategies.
Topics include internet marketing environment, internet marketing technologies, internet
market consumer behaviour, internet marketing research, internet advertising, internet
marketing strategies, internet marketing management, customer relationship
management, channel conflict, impact evaluation of internet advertising, mobile
commerce (m-commerce) and related ethics.

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