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ENGLISH

Code Module Credits Duration Prerequisite(s)
YEAR 3 (Cont.)

MGMT3150 Leadership Principles and Practices 3 45 hrs ---
The purpose of this course is to provide the fundamental knowledge of relevant

principles and practices to exercise effective leadership. Students will examine the
characteristics of an effective leader and the behaviour which distinguish effective
leadership. Contemporary problems and issues will be analyzed in terms of the
contrasting approaches of the leadership theorists.

MRKT3120 Retail Management 3 45 hrs ---
This course explores the basic areas of retail management: buying, merchandising, retail
promotion, store location, store layout, credit management, and inventory control. It
emphasizes on practical application of retail management principles.
MRKT3170 Customer Relationship Management 3 45 hrs ---
This course introduces students to learn CRM's strategy and methods through
marketing, and management dimensions. CRM's strategy and methods increase
customer satisfaction and to improve and maintain customer relationships CRM's tasks
emphasize on coordinating the activities of internal functions and on utilizing the
resources of external to integrate and strengthen the processes of delivering superior
customer value.
YEAR 4
ENGL4101 English VII 3 45 hrs ---

This is the first of the two advanced level English courses. The course aims to develop
the communication skills (speaking, listening, reading, writing) students need to
succeed in a professional environment, as well as to broaden their knowledge of the
business world. It focuses on developing students’ fluency and confidence in using the
language of business in a variety of contexts. Special emphasis is also placed on
presentations and official correspondence such as composing administrative documents
of a technical nature. The integration of authentic materials also enhances the
usefulness of the course. Topics include: Being international, training, partnerships,
employment trends and business ethnics. Business skills include: networking;
telephoning strategies; negotiating: being vague and precise; problem-solving; ethical
problem-solving.

ENGL4102 English VIII 3 45 hrs ---
This is the second of the two advanced level English courses. The course aims to develop
the communication skills (speaking, listening, reading, writing) students need to
succeed in a professional environment, as well as to prepare the students for their
future careers. It focuses on developing students’ fluency and confidence in using the
language of business in a variety of contexts. While special emphasis is placed on
students’ confidence and skills in public speaking and presentation, substantial
emphasis is also placed on effective language and organization skills as well as delivery
of speech. Particular attention will be paid to cross-cultural communication and ethical
issues. Topics include: finance and banking, consultants, strategy, doing business online,
project management. Business skills include: giving presentations; negotiating sales;
brainstorming and creativity; telephone strategies: chasing payment; writing: briefing
multinational teams, etc.

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