Prof. Chu Junhong
Prof. Chu Junhong
Programme(s) examined:
- Marketing (Bachelor's degree)
Junhong Chu is a professor of marketing at the HKU Business School, the University of Hong Kong. She joined HKU in August 2022. Prior to that, she was a tenured associate professor and Dean’s Chair professor at the NUS Business School. Prof. Chu obtained a BA in international economics in 1991 and a PhD in law (demography) in 1996, both from Peking University, and a PhD in business administration (marketing) in 2006 from the University of Chicago. She was an assistant and an associate professor at the School of Economics, Peking University, and she also visited Harvard University as a research fellow (1998-1999) and University of Michigan as a visiting associate professor (2012-2013).
Dr. Chu is an empirical modeler and works on big data, doing quantitative research in structural new empirical industrial organization (NEIO). Her research interests include platform markets and the sharing economy, e-commerce, social media, P2P market, retail competition, and networking. Her research has appeared in top marketing and management journals including Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing, as well as in general science journals such as Proceedings of the National Academy of Science (PNAS) and Nature Human Behaviour. She is on the editorial board of Marketing Science and Journal of Interactive Marketing. She was a 2011 MSI (Marketing Science Institute) Young Scholar and won NUS Business School Outstanding Researcher awards in 2008 and 2011.
Owing to her previous academic training, Dr. Chu is also interested in China’s population, environment, and economy. She has published in top demography journals such as Demography and Population and Development Review.
Dr. Chu has collaborated with Taobao, Lianjia, Didi, Topsky, ComfortDelgro, APM (Suntec City), Anker, and other companies for research and consulting.