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Mapping of Graduate Attributes to Programme Intended Learning Outcomes & Learning Modules - Bachelor of Business Administration in Marketing

PILOs Graduate Attributes
Knowledge Base Application Acquisition Creativity Communi-cation Teamwork Global Vision Ethical Attitude
  1. Students are able to apply the marketing principles, concepts, theories in analysing the changing business environment.
 ✓ ✓ ✓       ✓  
  1. Students are able to demonstrate using related tools, technology and skills to generate proposals and solutions.
 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
  1. Students are able to apply self and independent learning to leverage learned knowledge in practical life.
 ✓ ✓       ✓ ✓  
  1. Students are able to develop collaborative groups and synergy teams in achieving objectives and shared goals.
 ✓ ✓   ✓ ✓ ✓ ✓  
  1. Students are able to identify professional ethics from broad business conditions and practices.
 ✓ ✓         ✓ ✓
  1. Students are able to communicate and present ideas effectively.
 ✓ ✓ ✓   ✓   ✓  
  1. Students are able to apply self-understanding and analysis of critical perspectives to issues in broad conditions for problem solving.
 ✓ ✓ ✓ ✓   ✓ ✓  
  1. Students are competent to associate in a diversified social and global community.
 ✓ ✓     ✓ ✓ ✓ ✓
Year/Sem Learning Modules Type of Learning Modules Graduate Attributes
Knowledge Base Application Acquisition Creativity Communi-cation Teamwork Global Vision Ethical Attitude
Y1-S1

 

 Principles of Accounting I Compulsory ✓ ✓     ✓     ✓
Introduction to Business Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Business Software Applications Compulsory ✓ ✓   ✓        
Microeconomics Compulsory ✓ ✓ ✓       ✓  
English I Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Putonghua I/ French I/ Japanese I/ Portuguese I Elective ✓ ✓ ✓   ✓   ✓  
Y1-S2 Principles of Accounting II Compulsory ✓ ✓     ✓     ✓
Principles of Management Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Business Computing with Internet Applications Compulsory ✓ ✓            
Macroeconomics Compulsory ✓ ✓ ✓       ✓  
English II Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Constitution and Basic Law Compulsory ✓ ✓           ✓
Y2-S1 Human Resources Management Compulsory ✓ ✓ ✓   ✓ ✓ ✓ ✓
Business Law Compulsory ✓ ✓ ✓     ✓   ✓
Business Mathematics Compulsory ✓ ✓ ✓          
Principles of Marketing Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
English III Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Elective I (List I) Elective ✓ ✓            
Putonghua II/ French II/ Japanese II/ Portuguese II Elective ✓ ✓ ✓   ✓   ✓  
Y2-S2 Business Finance Compulsory ✓ ✓ ✓     ✓ ✓ ✓
Business Statistics Compulsory ✓ ✓ ✓       ✓  
Organisational Behaviour Compulsory ✓ ✓     ✓ ✓ ✓ ✓
Marketing Management Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
English IV Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Elective II (List I) Elective ✓ ✓            
Y2 1 Elective from group A Compulsory See below
Y3-S1 Business Ethics Compulsory ✓ ✓         ✓ ✓
Business Research Methods Compulsory ✓ ✓ ✓     ✓ ✓ ✓
Business Communication Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Consumer Behaviour Compulsory ✓ ✓   ✓ ✓ ✓ ✓ ✓
English V Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Y3-S2 Retail Management Compulsory ✓ ✓ ✓   ✓ ✓ ✓  
Advertising and Promotion Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Services Marketing Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Marketing Research Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
English VI Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Y3 2 Electives from group B Compulsory See below
Y4-S1 Strategic Management Compulsory ✓ ✓ ✓     ✓   ✓
Relationship Marketing Compulsory ✓ ✓     ✓ ✓    
Graduation Report I Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
English VII Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Y4-S2 Global Marketing Strategies Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Selected Topics in Marketing Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Graduation Report II Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
English VIII Compulsory ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Y4 2 Electives from group B Compulsory See below
Electives – Group A
Y2 Environmental Management System Elective ✓ ✓       ✓ ✓  
World Regional Geography Elective ✓ ✓       ✓ ✓  
Macao History and Culture Elective ✓ ✓       ✓    
Business Chinese Elective ✓ ✓ ✓   ✓      
Introduction to Public Administration Elective ✓ ✓ ✓   ✓     ✓
Introduction to Psychology Elective ✓ ✓     ✓ ✓ ✓  
Introduction to Sociology Elective ✓ ✓     ✓   ✓  
Tourism Management Elective ✓ ✓   ✓   ✓ ✓ ✓
Electives – Group B
Y3-Y4 Cost Accounting Elective ✓ ✓           ✓
Management Information Systems Elective ✓ ✓            
Sales Management Elective ✓ ✓ ✓   ✓ ✓ ✓ ✓
Market Forecasting Elective ✓ ✓       ✓ ✓  
Business to Business Marketing Elective ✓ ✓   ✓ ✓ ✓ ✓ ✓
Integrated Marketing Communications Elective ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Product Innovation and Management Elective ✓ ✓   ✓ ✓ ✓ ✓ ✓

 

Graduate Attributes 畢業生理想特質
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