Mapping of Graduate Attributes to Programme Intended Learning Outcomes & Learning Modules - Bachelor of Business Administration in Marketing
PILOs | Graduate Attributes | |||||||||
Knowledge Base | Application | Acquisition | Creativity | Communi-cation | Teamwork | Global Vision | Ethical Attitude | |||
|
✓ | ✓ | ✓ | ✓ | ||||||
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✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
|
✓ | ✓ | ✓ | ✓ | ||||||
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✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
|
✓ | ✓ | ✓ | ✓ | ||||||
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✓ | ✓ | ✓ | ✓ | ✓ | |||||
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✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
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✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
Year/Sem | Learning Modules | Type of Learning Modules | Graduate Attributes | |||||||
Knowledge Base | Application | Acquisition | Creativity | Communi-cation | Teamwork | Global Vision | Ethical Attitude | |||
Y1-S1
|
Principles of Accounting I | Compulsory | ✓ | ✓ | ✓ | ✓ | ||||
Introduction to Business | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Business Software Applications | Compulsory | ✓ | ✓ | ✓ | ||||||
Microeconomics | Compulsory | ✓ | ✓ | ✓ | ✓ | |||||
English I | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Putonghua I/ French I/ Japanese I/ Portuguese I | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
Y1-S2 | Principles of Accounting II | Compulsory | ✓ | ✓ | ✓ | ✓ | ||||
Principles of Management | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Business Computing with Internet Applications | Compulsory | ✓ | ✓ | |||||||
Macroeconomics | Compulsory | ✓ | ✓ | ✓ | ✓ | |||||
English II | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Constitution and Basic Law | Compulsory | ✓ | ✓ | ✓ | ||||||
Y2-S1 | Human Resources Management | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Business Law | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
Business Mathematics | Compulsory | ✓ | ✓ | ✓ | ||||||
Principles of Marketing | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
English III | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Elective I (List I) | Elective | ✓ | ✓ | |||||||
Putonghua II/ French II/ Japanese II/ Portuguese II | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
Y2-S2 | Business Finance | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
Business Statistics | Compulsory | ✓ | ✓ | ✓ | ✓ | |||||
Organisational Behaviour | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||
Marketing Management | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
English IV | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Elective II (List I) | Elective | ✓ | ✓ | |||||||
Y2 | 1 Elective from group A | Compulsory | See below | |||||||
Y3-S1 | Business Ethics | Compulsory | ✓ | ✓ | ✓ | ✓ | ||||
Business Research Methods | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||
Business Communication | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Consumer Behaviour | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
English V | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Y3-S2 | Retail Management | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
Advertising and Promotion | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Services Marketing | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Marketing Research | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
English VI | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Y3 | 2 Electives from group B | Compulsory | See below | |||||||
Y4-S1 | Strategic Management | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | |||
Relationship Marketing | Compulsory | ✓ | ✓ | ✓ | ✓ | |||||
Graduation Report I | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
English VII | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Y4-S2 | Global Marketing Strategies | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Selected Topics in Marketing | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Graduation Report II | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
English VIII | Compulsory | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Y4 | 2 Electives from group B | Compulsory | See below | |||||||
Electives – Group A | ||||||||||
Y2 | Environmental Management System | Elective | ✓ | ✓ | ✓ | ✓ | ||||
World Regional Geography | Elective | ✓ | ✓ | ✓ | ✓ | |||||
Macao History and Culture | Elective | ✓ | ✓ | ✓ | ||||||
Business Chinese | Elective | ✓ | ✓ | ✓ | ✓ | |||||
Introduction to Public Administration | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
Introduction to Psychology | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ||||
Introduction to Sociology | Elective | ✓ | ✓ | ✓ | ✓ | |||||
Tourism Management | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||
Electives – Group B | ||||||||||
Y3-Y4 | Cost Accounting | Elective | ✓ | ✓ | ✓ | |||||
Management Information Systems | Elective | ✓ | ✓ | |||||||
Sales Management | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
Market Forecasting | Elective | ✓ | ✓ | ✓ | ✓ | |||||
Business to Business Marketing | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
Integrated Marketing Communications | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
Product Innovation and Management | Elective | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |