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STUDY PLAN & MODULE DESCRIPTIONS
Code Module Credits Duration Prerequisite(s)

Table I: Compulsory Modules
MSBA6121 Strategic Management 3 45 hrs ---
Focusing on strategic decisions and measures that affect the performance and survival of

gaming companies, this module aims to develop students' ability to integrate strategic
management, organizational change and leadership for strategic analysis and decision
making. This module will focus on important theories, tools and methods related to
strategic management. It also combines in-depth analysis of relevant cases of corporate
strategic management which strengthens students' theoretical comprehension and
practical application ability in the process of strategic analysis and formulation. To achieve
this goal, students will participate in an interactive strategic management learning
process individually or in groups.

MSBA6122 Marketing Management 3 45 hrs ---
This module aims to inspire students' comprehensive understanding of the business
environment. It enables students to understand and master the basic principles and
methods of marketing, as well as to apply marketing strategies and techniques in solving
problems in gaming companies. Through the use of marketing management concepts,
theories and methods, students are able to comprehensively analyze the rapidly changing
gaming entertainment environment and improve their ability to integrate, expand,
innovate and analyze problems and solve problems.
MSBA6123 Human Resources Management 3 45 hrs ---

On the basis of introducing the principles and functions of human resource management,
this module trains students to use relevant theories to judge, identify and analyze the
organization and human resource management issues of the enterprise, as well as to
make innovative integration, planning and application capabilities in combination with
the actual situation. In this module, students will learn how to integrate and develop an
effective human resources system by coordinating the development goals and planning
of the company. They will also learn how to combine human resources analysis and
management and design and plan high level systems to assist enterprises to achieve
talent development goals, exert competitive advantages and enhance corporate
performance.
MSBA6124 Financial Management 3 45 hrs ---
This module is designed to provide the knowledge and skills essential for senior financial
managers in the investment, financing and dividend policies. The content first introduces
the role and purpose of financial management function within the enterprise and
discusses three key financial management decisions of investment, financing and
dividend policies in the current economic environment. It then explores the management
of working capital and evaluation of long-term investments. It will also discuss various
internal and external sources of funds, capital costs and influencing factors (which are
involved in corporate financing decisions), enterprise evaluation and risk management.

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