工商管理學士學位課程(市場學專業)
Awarding institution 頒授機構 | Macao Polytechnic University |
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Responsible academic unit 負責學術單位 | Faculty of Business |
Endorsement in the Official Gazette 政府公報批示 | 71/2021 |
Name of final award / programme title 學位及課程名稱 | Bachelor of Business Administration in Marketing |
Duration of study 學習年期 | 4 years |
MPU programme code 理大課程編號 | 4LMKTDI |
FHEQ level of award FHEQ學歷水準 | Level 6 |
QAA benchmark group QAA學科基準組別 | - |
Programme accredited by 專業認可機構 | - |
Language of instruction 授課語言 | English |
Academic units which will also be involved in teaching part of the programme 參與教學的理大其他學術單位 |
|
Faculty of Languages and Translation, MPU-BELL Centre of English | |
Institution(s) other than MPU that will provide some teaching to the programme 參與教學的外界機構 |
|
N/A |
Programme description 課程簡介
Bachelor of Business Administration in Marketing caters for students who would like to begin their careers in the commercial world, especially in the field of marketing. Through theoretical study and practical experience, it prepares students for a career in marketing, advertising and promotion in public and private sectors. The major learning modules cover academic areas related to marketing such as consumer behavior, advertising and promotion, marketing research, global marketing, services marketing and retail management. The curriculum combines theoretical studies and experiential learning and equips students with adequate language and communication skills. (Graduates are eligible for direct admission to postgraduate studies at the University of Coimbra in Portugal under the credit waiver arrangements.)
Programme objectives 課程目標
The objective of this programme is to provide a solid foundation in business administration. It fosters knowledge and skills through the education of both theories and their applications. Students explore the role of marketing in modern business environment while developing skills in analysis, effective communication and decision-making. Graduates shall be competent for a wide range of career options, or be able to pursue postgraduate studies.
What will you be expected to achieve? 期望達到的成效
Upon completion of the programme, students are expected to have achieved the following learning outcomes in terms of academic contents, disciplinary skills, and attributes. The goal of the programme is to cultivate business professionals who are competent in marketing communications and its relevant fields. Graduates are able to start their careers in various public and business sectors in the application of market forecasting, research methods, integrated marketing communications and services marketing.
Academic contents 學術內容
A1 | Marketing theories and practices |
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A2 | Knowledge of environment evaluation to devise suitable marketing mix strategies to defined target market segments |
A3 | Application of various business and marketing models and tools |
A4 | Economic, social, technological, political, legal and ethical factors that affect marketing and global business development |
A5 | Consumer decision-making process in buying, using and disposing products |
A6 | Knowledge in global marketplace and global market planning |
Disciplinary skills‐ able to 學科技能
B1 | Apply marketing concepts and theories to identify, anticipate and satisfy market needs |
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B2 | Describe the impact of economic, cultural, financial, socio-political, legal and environmental factors in Macao and global market |
B3 | Communicate through effective presentations |
B4 | Manage effective marketing programmes |
Attributes 特質
C1 | To demonstrate competency to act individually or as a group while upholding integrity and ethical standards |
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C2 | To develop their professional skills constantly by attending workshops |
C3 | To apply the concepts of corporate social responsibilities |
Mapping of Graduate Attributes to Programme Intended Learning Outcomes & Learning Modules
畢業生理想特質與課程預期學習成效及學科單元之關聯表
How will you learn? 如何學習
Students will acquire the learning outcomes expected from various learning modules in the programme through lectures, group projects, in-class discussions, quizzes, tutorials, case studies, as well as other learning activities such as field visits.
How will you be assessed? 如何評核
Both formative and summative methods are used in student assessment. Modules are assessed by a combination of assignments, quizzes, projects, mid-term and final examinations. Coursework requirements for each module are given. Examination papers will be reviewed by internal moderators and external examiners.
How is the programme structured? 課程架構
The programme is delivered over eight semesters spanning four years. Students are required to acquire 139 credits for graduation. The first and the second year cover fundamental knowledge in business administration as well as in general education. The third year is designed to extend the knowledge and concepts of marketing. The fourth year is designed to enhance students’ theoretical and analytical thinking in marketing by completing a graduation report. During the second, the third and the fourth year, students can choose electives to acquire more in-depth knowledge in marketing or other fields of studies.
Learning Module Title 學科單元名稱 |
Learning Module Code 學科單元編號 |
Credits 學分 |
Learning Module Selection Status 修課類別 |
Year of Study 學年 |
Semester 學期 |
---|---|---|---|---|---|
Principles of Accounting I | ACCT1100 | 3 | Compulsory | 1 | 1 |
Principles of Accounting II | ACCT1110 | 3 | Compulsory | 1 | 2 |
Introduction to Business | BUSS1100 | 3 | Compulsory | 1 | 1 |
Principles of Management | BUSS1110 | 3 | Compulsory | 1 | 2 |
Business Software Applications | COMP1100 | 3 | Compulsory | 1 | 1 |
Business Computing With Internet Applications | COMP1110 | 3 | Compulsory | 1 | 2 |
Microeconomics | ECON1100 | 3 | Compulsory | 1 | 1 |
Macroeconomics | ECON1110 | 3 | Compulsory | 1 | 2 |
English I | ENGL1101 | 3 | Compulsory | 1 | 1 |
English II | ENGL1102 | 3 | Compulsory | 1 | 2 |
Constitution and Basic Law | LLAW1110 | 2 | Compulsory | 1 | 2 |
Putonghua I * | MAND1101 | 3 | Elective | 1 | 1 |
French I * | FREN1101 | 3 | Elective | 1 | 1 |
Japanese I * | JAPN1101 | 3 | Elective | 1 | 1 |
Portuguese I * | PORT1101 | 3 | Elective | 1 | 1 |
Complete 1 module from the elective group A | See below | 3 | Compulsory | 2 | 1 or 2 |
English III | ENGL2101 | 3 | Compulsory | 2 | 1 |
English IV | ENGL2102 | 3 | Compulsory | 2 | 2 |
Business Finance | FINA2120 | 3 | Compulsory | 2 | 2 |
Human Resources Management | HHRM2120 | 3 | Compulsory | 2 | 1 |
Business Law | LLAW2120 | 3 | Compulsory | 2 | 1 |
Business Mathematics | MATH2100 | 3 | Compulsory | 2 | 1 |
Business Statistics | MATH2110 | 3 | Compulsory | 2 | 2 |
Organisational Behaviour | MGMT2120 | 3 | Compulsory | 2 | 2 |
Principles of Marketing | MRKT2100 | 3 | Compulsory | 2 | 1 |
Marketing Management | MRKT2110 | 2 | Compulsory | 2 | 2 |
Putonghua II * | MAND1102 | 3 | Elective | 1 | 2 |
French II * | FREN1102 | 3 | Elective | 1 | 2 |
Japanese II * | JAPN1102 | 3 | Elective | 1 | 2 |
Portuguese II * | PORT1102 | 3 | Elective | 1 | 2 |
Complete 2 modules from the elective group B | See below | 6 | Elective | 3 | 1 or 2 |
Business Ethics | BUSS1120 | 3 | Compulsory | 3 | 1 |
Business Research Methods | BUSS3130 | 3 | Compulsory | 3 | 1 |
Business Communication | COMM3120 | 3 | Compulsory | 3 | 1 |
English V | ENGL3101 | 3 | Compulsory | 3 | 1 |
English VI | ENGL3102 | 3 | Compulsory | 3 | 2 |
Consumer Behaviour | MRKT2120 | 3 | Compulsory | 3 | 1 |
Retail Management | MRKT3120 | 3 | Compulsory | 3 | 2 |
Advertising and Promotion | MRKT3140 | 3 | Compulsory | 3 | 2 |
Services Marketing | MRKT3150 | 3 | Compulsory | 3 | 2 |
Marketing Research | MRKT3160 | 3 | Compulsory | 3 | 2 |
Complete 2 modules from the elective group B | See below | 6 | Compulsory | 4 | 1 or 2 |
English VII | ENGL4101 | 3 | Compulsory | 4 | 1 |
English VIII | ENGL4102 | 3 | Compulsory | 4 | 2 |
Strategic Management | MGMT4140 | 3 | Compulsory | 4 | 1 |
Graduation Report I | MGPO4100 | 4 | Compulsory | 4 | 1 |
Graduation Report II | MGPO4110 | 4 | Compulsory | 4 | 2 |
Relationship Marketing | MRKT4120 | 3 | Compulsory | 4 | 1 |
Global Marketing Strategies | MRKT4140 | 3 | Compulsory | 4 | 2 |
Selected Topics in Marketing | MRKT4150 | 3 | Compulsory | 4 | 2 |
Elective - Group A | |||||
Environmental Management System | BUSS0131 | 3 | Elective | 2 | 1 or 2 |
World Regional Geography | GEOG0110 | 3 | Elective | 2 | 1 or 2 |
Macao History and Culture | HIST0110 | 3 | Elective | 2 | 1 or 2 |
Business Chinese | MCCO0140 | 3 | Elective | 2 | 1 or 2 |
Introduction to Public Administration | PADM0120 | 3 | Elective | 2 | 1 or 2 |
Introduction to Psychology | PSYC0110 | 3 | Elective | 2 | 1 or 2 |
Introduction to Sociology | SOCI1130 | 3 | Elective | 2 | 1 or 2 |
Tourism Management | TOUR2120 | 3 | Elective | 2 | 1 or 2 |
Elective - Group B | |||||
Cost Accounting | ACCT3130 | 3 | Elective | 3 or 4 | 1 or 2 |
Management Information Systems | MMIS0140 | 3 | Elective | 3 or 4 | 1 or 2 |
Sales Management | MRKT0130 | 3 | Elective | 3 or 4 | 1 or 2 |
Market Forecasting | MRKT0131 | 3 | Elective | 3 or 4 | 1 or 2 |
Business to Business Marketing | MRKT0141 | 3 | Elective | 3 or 4 | 1 or 2 |
Integrated Marketing Communications | MRKT0142 | 3 | Elective | 3 or 4 | 1 or 2 |
Product Innovation and Management | MRKT0143 | 3 | Elective | 3 or 4 | 1 or 2 |
* Students are required to attend Level I and II of the same language module. Putonghua I / Portuguese I / French I / Japanese I (Select one language module) Putonghua II / Portuguese II / French II / Japanese II (Select one language module) |
What are the Entry Requirements? 入學條件
According to Article 3 of Academic Regulations Governing Bachelor's Degree Programmes of MPU,
- An applicant shall be considered for admission to a bachelor’s degree programme of the University if s/he
a) holds a qualification not lower than Grade 12 or the equivalent, and
b) fulfils other admission criteria prescribed by the programme of study concerned.
- An applicant of age 23 or above, proven to possess relevant capabilities (especially in the entrance examination(s) of MPU), shall be considered for admission to a bachelor’s degree programme with a waiver on the requirement in item a) of above point.
How do we listen and act on your feedback? 如何聽取及回應學生的回饋
Each student is allocated a year tutor who provides general academic and pastoral support throughout the four years of study. Various communication channels are available for students to express their opinions and suggestions, such as via their respective year tutors, student representatives, programme coordinators and assistant programme coordinators, and dialogue meetings on different levels. The dialogue meetings serve as platforms for consultation and discussion between students and respective personnel ranging from the programme, the faculty, the academic support and administrative units, to the university management. Feedback is made by respective personnel to every issue raised by the students during the meeting with follow-up actions tracked. Student surveys are conducted in every learning module on a semesterly basis to collect students' opinions regarding the delivery of the modules. User satisfaction surveys are conducted annually on central student services. Feedback collected via these surveys will be followed up by the faculty or respective departments.
Academic support and guidance 教學支援及指導
Students will receive an orientation about their four years of study at the beginning of the first year. Students may seek academic advice from their year tutors or programme coordinators regarding their learning path/plan and registration of learning modules. Students' learning engagement and performance are mentored on a regular basis. In addition, counselling services, career services and student support services are accessible to all students through the Student Affairs Office. A wide variety of extracurricular activities (e.g. seminars, workshops, exchange opportunities, field trips etc.) are available via the Student Affairs Office. Students may make full use of the variety of learning opportunities, both curricular and extracurricular, to develop their academic and holistic capabilities for their future careers or further studies.
Programme-specific rules and facts 課程特定的規則及事項
N/A
Support for students with disabilities 身心障礙學生支援
Macao Polytechnic University has in place a university-wide policy to ensure that all student needs are taken care of and a supportive and accessible learning environment is maintained. When cases of special needs are notified or identified, special arrangements are made on a case-by-case basis with the joint effort of the programme and various student support services of the University, such as the Registry, the Student Affairs Office, the Information Technology Department and the Campus Management and Development Department, etc. to provide the necessary support.
Links with employers, internship opportunities and transferable skills 與僱主的關係、實習機會及可轉移技能
The programme invites industry experts, professionals and senior business executives to share their academic and industrial experience with students so as to enrich students' learning experience. Meetings with the advisory board members are arranged regularly to receive industrial opinions and keep abreast of emerging needs / trends in the market.