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Bachelor of Business Administration in Marketing


The objective of this programme is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area.


4 years

Credit requirements

139 credits

Teaching Language



Daytime Programme

Career Prospects

Many career opportunities are available in public and business sectors, such as marketing analysis, product management, professional sales, sales management, sales promotion, advertising, and a host of other customer service/leadership positions.

Graduates may choose to further their studies in the overseas universities that Macao Polytechnic University has articulation with or any other universities they would like to study in.

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