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MPU Hosts Seminar on The Strategic Transformation of Cathay under Pandemic

In order to broaden the horizons of students and let them know more about corporate management and crisis handling, the Management Program of the Faculty of Business at MPU recently invited Ms. Betty Leong, Head of Market& Business Development, Asia Miles Macau of Cathay Pacific to host a seminar entitled "The strategic transformation of Cathay under pandemic". The content of the seminar included how Cathay Pacific survived in the post-COVID-19 pandemic, how they implemented structural restructuring to increase income and reduce expenditure, and how they reorganized market positioning and carried out brand reform to achieve strategic transformation. This seminar will help students of Management Program to better apply management knowledge and achieve better learning outcomes through real business cases and interactions with industry executives.

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