On 4 September 2024, a seminar led by Professor W.M. To and co-organized by Associate Professor B.T.W. Yu attracted fifty-seven students, primarily from the MFDA program, along with nine faculty members. The event was held in room M609 from 3:00 pm to 4:30 pm.

Professor W.M. To commenced the talk by discussing the significance of social science theories. He emphasized that these theories are crucial for understanding, explaining, and predicting various phenomena, as well as for challenging and expanding current knowledge, thereby helping individuals discern right from wrong in contemporary contexts. Additionally, he noted that authors submitting to SSCI journals must provide justifications for their research, including the rationale and methodology. Following this introduction, Professor W.M. To offered a detailed overview of the development of social science theories over the last century, highlighting essential concepts such as Lewin’s theory of personality, the theory of reasoned action, the theory of planned behavior, the unified theory of acceptance and use of technology, social exchange theory, agency theory, and the stimulus-organism-response model/theory. These theories have been instrumental in explaining individual behavior, organizational behavior among employees, and consumer behavior.