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Code Module Credits Duration Prerequisite(s)
Elective Subjects - Group B (Cont.)

MRKT0143 Product Innovation and Management 3 45 hrs ---
This course views product innovation and the management of new product

development from a strategic perspective. It is principally based on the new product
development process and new product development function within different
organization types. This course will draw on industry experiences and academic research
to provide the student with a balanced view of theory versus practice.
Remarks:
*Students are required to attend Level I and II of the same language subject.
Putonghua I/Portuguese I/French I/Japanese I (Select one language subject),
Putonghua II/Portuguese II/French II/Japanese II (Select one language subject).

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