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Code Module Credits Duration Prerequisite(s)
YEAR 4 (Cont.)

MRKT4120 Relationship Marketing 3 45 hrs ---
This course focuses on the concepts and issues which involve attracting, retaining, and

enhancing long-term relationships with customers. It is concerned with the marketing
strategies required to build and maintain these relationships with customers.
MRKT4140 Global Marketing Strategies 3 45 hrs ---
This course covers socio-political, legal, economic factors of international marketing
operations. It focuses on the importance of understanding the cross-cultural consumer
behaviour, international marketing strategy formulation such as product, pricing,
distribution, and promotion strategies.
MRKT4150 Selected Topics in Marketing 3 45 hrs ---

This course provides a comprehensive examination of a particular issue in marketing
through case studies and literature reviews.
Elective Subjects - Group A
BUSS0131 Environmental Management System 3 45 hrs ---

This course presents the basic philosophy of environmental management system. It
describes the impact of human activities on our environment including resource
consumption, water quality, air quality, noise, and waste disposal.

GEOG0110 World Regional Geography 3 45 hrs ---
The course introduces students to major regions of the world. Special emphasis will be
given to environmental, political and economic conditions, as well as social and cultural
characteristics of selected countries.

HIST0110 Macao History and Culture 3 45 hrs ---
This course is an introduction to Macao’s history, emphasizing cultural and economic
development. During this course students will understand the unique social
environment of Macao by knowing the integration of different cultures in local districts.
Topics include: Macao’s economic heritage.
MCCO0140 Business Chinese 3 45 hrs ---
This course focuses on practical written and oral communication for general business

activities. It emphasizes practice in the preparation of abstracts, proposals, reports, and
correspondence.
PADM0120 Introduction to Public Administration 3 45 hrs ---
This course provides students with an overview of the field and profession of public

administration. It offers a survey of social and historical environment of public agencies.
PSYC0110 Introduction to Psychology 3 45 hrs ---
This course provides an understanding to both the central concepts and applications of
psychology today together with an understanding of how these concepts are
researched, investigated, and presented.

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