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Code Module Credits Duration Prerequisite(s)
YEAR 4 (Cont.)

MGMT4111 International Logistics 3 45 hrs ---
International logistics is a branch of logistics, aiming to improve the importance of

logistics systems that link a manufacturer to their partners in the industrial network,
such as suppliers, transporters and operators. This module intends to develop the
following students’ capacities: describe the importance and the role of operations and
logistics management in organizations; point out the impact of operations and logistics
in the process of value creation when creating and sustaining competitive advantages;
identify the constraints that operational aspects impose on decisions related to product,
price, deadline, and delivery place; and apply current techniques to the planning of
logistical processes, activities and resources.
MRKT4111 Web Marketing and E-Commerce 3 45 hrs ---
During this module students will acquire knowledge to: understand the differences

between traditional marketing and web marketing; become familiar with the
peculiarities of marketing in the Internet and e-commerce; understand and know how
to assess the efficiency of techniques used in the development of a webpage; know
how to establish online communication strategies; be familiar with the different tools of
e-commerce; describe and explain the different elements that are part of e-commerce
infrastructures; and highlight the importance of the internet as a key tool of
relationship marketing.
MRKT4112 Market Research 3 45 hrs ---
This module aims to demonstrate the importance of market research as a tool for

decision making. It will analyse the major stages of market research: definition of the
problem and identifying objectives of the research; choice of method for data
collection; development of a questionnaire; sample selection; and the treatment and
analysis of results. This module aims at developing the following skills: comprehend how
to relate the process of decision-making to the research; be familiar with the design of
market research; identify the processes of data collection; understand how to draft a
questionnaire; identify sampling techniques; and know and understand the basic
processing and analysis of data together with the application of statistical techniques.
MRKT4113 International Marketing 3 45 hrs ---
This module aims to transmit relevant knowledge about: the importance of global
markets; the reasons why organizations start international activities and potential
obstacles to the process of internationalization; the decision-making process
underpinning globalization. Students will be familiar with the selection process of
international markets; the design and development strategies of internationalization:
and the different modes of entry in international markets. Furthermore, students will
know how to apply marketing strategies and policies in international markets and how
to operate their different variables in an international context.
MRKT4114 Strategic Planning 3 45 hrs ---
Well-executed strategic planning can allow organizations to predict significant changes

in the environment and foresee the resolution of problems. Along this module, the
following skills are developed: knowing how to identify the needs of all parties and the
best methodology for the development of strategy and planning as well as its
evaluation;being able to translate the strategic and operational objectives into plans and
activities and then carry out the implementation of the strategic plan.

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