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Code Module Credits Duration Prerequisite(s)
YEAR 3 (Cont.)

LLAW3112 Commercial Contracts and Company 3 45 hrs ---
Law
This module will enable students to understand Commercial Law as a special branch of

Private Law regulating acts of trade that are qualified as such by the Lawsince they are
inserted in an organized activity of production or distribution of goods or services for
the market, or since they have, in themselves, a productive nature or of intermediation
in trade, for profit or other similar characteristics, that justify a regimen that is different
from the norm. This module presents the fundamentals of the legal systems of
commercial companies, developing students skills in applying theoretical knowledge.
MATH3111 Mathematics Applied to Social 3 45 hrs ---
Sciences
This module aims to develop the skills required to use mathematics in the

interpretation and intervention in real life situations. The main objective of this module
is the presentation of basic concepts of differential calculus and linear algebra, aiming
at the development of a practical mindset that can be related to other modules.
Students will acquire knowledge and competences that will facilitate a quantitative
approach to the resolution of problems, and will acquire the necessary capacities for
the resolution of economic issues and the development of a critical sense as well as
accuracy in reasoning.
MRKT3111 Marketing Business to Business 3 45 hrs ---
B2B Marketing enables the functioning of the economy, acting as a kind of “economic

engine”. The inter-organizational transactions involve the establishment of relations
between the people who belong the company. These people have different experiences
and motivations. This module will enable students to understand the main differences
between Business-to-Business Marketing and Business-to-Consumer Marketing. It will
analyse the buying process and the behaviour of the organizational buyer. Furthermore,
the objectives and decision process associated with organizational buying will be
examined.
MRKT3112 Commercial Negotiation 3 45 hrs ---
This module aims at preparing students to identify situations of conflict and their origin;

learn the most effective methods and techniques for dealing with conflicts; understand
the relevance of individual characteristics in the negotiation process; identify the
different types of negotiations and negotiators; characterize the main strategies and
tactics of negotiation; develop skills in the preparation of a negotiation; know how to
conduct a negotiation; carry out a self-assessment of the negotiation process; and
prepare a follow-up strategy.
RPUR3111 Advertising and Public Relations 3 45 hrs ---
Advertising and Public Relations emerge as two important tools of communication,

being two forms with distinguished characteristics that separate them from the other
forms of “speaking” with a target audience. This module aims at developing the
following skills: identify, describe and characterize the concepts of communication and
marketing and the tools of that communication in Public Relations and Advertising;
apply the concepts associated with international marketing; distinguish marketing
objectives and targets according to communication objectives and targets; and identify
and design the various elements of a creative strategy. We will also study the different
roles, tasks and principles of public relations professionals.

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