Page 407 - 22-23_Undergraduate_Prospectus

ENGLISH

Code Module Credits Duration Prerequisite(s)
Elective Subjects - Group D (Cont.)

MGMT4100 Public Relations and Crisis 3 45 hrs ---
Management
The uniqueness of this course is to provide students with practical opportunities to

understand how public relations perform in today's society. The situations for basic
concepts in public relations are given to make the students effectively learn the related
knowledge such as system, news release, relations with media, internal notices,
sponsoring, spokesman system and crisis management. Cases of public relations are
presented to encourage the students to take an active part in discussions so as to widen
their thoughts.
PORT4105 Portuguese Writing 2 30 hrs ---

This course covers the principles and techniques of Portuguese writing for general
situations, including prompted compositions, and formal and informal letter writing
PORT4106 Selected Readings of Portuguese 2 30 hrs ---
Literary Works
This course exposes students to selected literature from major periods and genres of
prominent Portuguese writers. The students are required to read novels, poems, and
travelogues written in different historical periods. They are also asked to critically
engage themselves with the texts they encounter in order to improve their
understanding and appreciation of literary writings in Portuguese.

PORT4107 Communication in Portuguese I 2 30 hrs ---
This course familiarizes students with the basic concepts and theories of Portuguese
communication. Through lectures and case analyses, students are expected to master
the basic skills of spoken Portuguese and the related sentence patterns.

PORT4108 Communication in Portuguese II 2 30 hrs PORT4107
This course is a continuation of Communication in Portuguese I. It further familiarizes

students with the basic concepts and theories of Portuguese communication. Through
lectures and case analyses, students are expected to master the basic skills of spoken
Portuguese and the related sentence patterns.
TRAN4122 Tourism and Gaming Translation 2 30 hrs ---
This is a semester course focusing on familiarizing students with the register and

discourse characteristics of tourism and gaming industries as well as helping them
acquire necessary translation skills and techniques. By emphasizing Chinese-English and
English-Chinese translation practices, this course lays a foundation for students to
participate in translating in tourism and gaming industries in the future.

Remarks:
^Students shall take “Teaching Fieldwork I”/“Teaching Fieldwork II” or “Language Fieldwork”.
*Theories and Applications: Mandarin Proficiency Test I/Cantonese I (Select one language subject),
Theories and Applications: Mandarin Proficiency Test II/Cantonese II(Select one language subject).
# Elective subjects of Year 3 and 4.

400