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ENGLISH
Code Module Credits Duration Prerequisite(s)
YEAR 4
--- Complete 2 subjects from the elective 6 90 hrs ---
group B
ENGL4101 English VII 3 45 hrs ---
This is the first of the two advanced level English courses. The course aims to develop the
communication skills (speaking, listening, reading, writing) students need to succeed in a
professional environment, as well as to broaden their knowledge of the business world.
It focuses on developing students’ fluency and confidence in using the language of
business in a variety of contexts. Special emphasis is also placed on presentations and
official correspondence such as composing administrative documents of a technical
nature. The integration of authentic materials also enhances the usefulness of the course.
Topics include: Being international, training, partnerships, employment trends and
business ethnics. Business skills include: networking; telephoning strategies; negotiating:
being vague and precise; problem-solving; ethical problem-solving.
ENGL4102 English VIII 3 45 hrs ---
This is the second of the two advanced level English courses. The course aims to develop
the communication skills (speaking, listening, reading, writing) students need to succeed
in a professional environment, as well as to prepare the students for their future careers.
It focuses on developing students’ fluency and confidence in using the language of
business in a variety of contexts. While special emphasis is placed on students’ confidence
and skills in public speaking and presentation, substantial emphasis is also placed on
effective language and organization skills as well as delivery of speech. Particular
attention will be paid to cross-cultural communication and ethical issues. Topics include:
finance and banking, consultants, strategy, doing business online, project management.
Business skills include: giving presentations; negotiating sales; brainstorming and
creativity; telephone strategies: chasing payment; writing: briefing multinational teams,
etc.
MGMT4140 Strategic Management 3 45 hrs ---
This course provides students with an understanding and awareness of the underlying
concepts and practical application of the basics of strategic management. Emphasis will
be placed on competitive advantage, SWOT analysis, resource-based view of the firm and
various strategy levels (functional, competitive and corporate).
MGPO4100 Graduation Report I 4 60 hrs ---
This is an integrated course which requires students to apply their knowledge and skills
acquired in previous courses to accomplish a project by pursuing an in-depth study in a
selected topic in Marketing. Students are required to complete a report proposal by the
end of this course before proceeding to Graduation Report II.
MGPO4110 Graduation Report II 4 60 hrs MGPO4100
Completion of Graduation Report I is a prerequisite for students to be enrolled in this
course. Students continue on their selected study in this course and are required to
submit a report upon completing at the end of the semester.
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