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Code Module Credits Duration Prerequisite(s)

Elective Subjects - Group A (Cont.)
SOCI1130 Introduction to Sociology 3 45 hrs ---

This course provides an introduction to the basic sociological concepts, including some of
the substantive concerns and findings of sociology, sources of data, and the nature of the
sociological perspective.
TOUR2120 Tourism Management 3 45 hrs ---
This course provides an overview of tourism management by introducing different primal

tourism concepts and theories and illustrating the impact of tourism industry in various
domains. Influences of tourism policy on tourism organization are also discussed within
the course.
Elective Subjects - Group B
ACCT3130 Cost Accounting 3 45 hrs ---

This course provides an introduction to cost-volume analysis, job costing, process costing,
budgeting and cost analysis for management control. Cost accounting for outside
reporting purposes and management purposes will both be examined in the course.
MMIS0140 Management Information Systems 3 45 hrs ---
This course introduces the basics of information systems with emphasis on real world

applications. Students will learn the basics of information systems, IT infrastructure, and
the Internet, appreciate the state-of-the-art IT technology as well as to understand how
IT can be applied to businesses, and its capabilities and limitations.

MRKT0130 Sales Management 3 45 hrs ---
This course focuses on learning what the sales force can do, how to form the most
effective one possible, and how to wield it to best advantage. It leads to an understanding
of the selection of a sales force, motivation, territory design, and evaluating performance.

MRKT0131 Market Forecasting 3 45 hrs ---
This course helps in understanding and identifying the appropriate forecasting methods
in order to make a more accurate prediction of future demand. It covers the basic
principles of market forecasting with emphasis on time-series techniques, linear
regression, autocorrelation, and qualitative forecasting methods.
MRKT0141 Business to Business Marketing 3 45 hrs ---

This course deals with marketing in business-to-business markets with emphasis on high
technology businesses, including strategic marketing management, buyer behaviour and
competitive analysis, sales management, new product management, and international
issues.

MRKT0142 Integrated Marketing 3 45 hrs ---
Communications
This course provides an integrative approach to the study of the promotion mix, including

advertising, publicity, personal selling, and sales promotion. It focuses on the formulation
and analysis of promotional goals, the planning, organization and control of the
promotion function, creative planning, and budgeting as well as media selection.

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