Page 422 - 2024.2025 - 澳門理工大學學士學位課程手冊 (電子書)

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Code Module Credits Duration Prerequisite(s)

Elective Subjects - Group B (Cont.)
MRKT0143 Product Innovation and Management 3 45 hrs ---

This course views product innovation and the management of new product development
from a strategic perspective. It is principally based on the new product development
process and new product development function within different organization types. This
course will draw on industry experiences and academic research to provide the student
with a balanced view of theory versus practice.
Remarks:
*Students are required to attend Level I and II of the same language subject.
Putonghua I/Portuguese I/French I/Japanese I (Select one language subject),
Putonghua II/Portuguese II/French II/Japanese II (Select one language subject).

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