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STUDY PLAN & MODULE DESCRIPTIONS
Code Module Credits Duration Prerequisite(s)

Table I: Compulsory Modules
GMGT6121 Marketing Management in Gaming 3 45 hrs ---
Enterprises
This module aims to inspire students' comprehensive understanding of the business

environment. It enables students to understand and master the basic principles and
methods of marketing, as well as to apply marketing strategies and techniques in solving
problems in gaming companies. Through the use of marketing management concepts,
theories and methods, students are able to comprehensively analyze the rapidly
changing gaming entertainment environment and improve their ability to integrate,
expand, innovate and analyze problems and solve problems.
GMGT6122 Financial Management 3 45 hrs ---
This module is designed to provide the knowledge and skills essential for senior financial
managers in the investment, financing and dividend policies. The content first
introduces the role and purpose of financial management function within the enterprise
and discusses three key financial management decisions of investment, financing and
dividend policies in the current economic environment. It then explores the
management of working capital and evaluation of long-term investments. It will also
discuss various internal and external sources of funds, capital costs and influencing
factors (which are involved in corporate financing decisions), enterprise evaluation and
risk management.
GMGT6123 Research Methodology in 3 45 hrs ---
Management

This module is designed to help students acquire scientific research methods as tools for
understanding and problem solving. It equips students with relevant knowledge and
skills for independent research in the area of business management. Following the basic
paradigm of management research, this module focuses on the basic steps and core
elements of research in business management. It systematically introduces the relevant
knowledge and skills involved in a series of research processes such as the choice of
research questions, critical review of research literature, research design (quality or
quantification) identification, data collection and analysis. It provides students with a
comprehensive management research methodology and assists them in completing
their master's research thesis.
GMGT6124 Strategic Management in Gaming 3 45 hrs ---
Enterprises
Focusing on strategic decisions and measures that affect the performance and survival
of gaming companies, this module aims to develop students' ability to integrate
strategic management, organizational change and leadership for strategic analysis and
decision making. This module will focus on important theories, tools and methods
related to strategic management. It also combines in-depth analysis of relevant cases of
corporate strategic management which strengthens students' theoretical
comprehension and practical application ability in the process of strategic analysis and
formulation. To achieve this goal, students will participate in an interactive strategic
management learning process individually or in groups.

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