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ENGLISH

Code Module Credits Duration Prerequisite(s)
YEAR 3 (Cont.)

MGMT3150 Leadership Principles and Practices 3 45 hrs ---
The purpose of this course is to provide the fundamental knowledge of relevant principles

and practices to exercise effective leadership. Students will examine the characteristics of
an effective leader and the behaviour which distinguish effective leadership.
Contemporary problems and issues will be analyzed in terms of the contrasting
approaches of the leadership theorists.
MRKT3120 Retail Management 3 45 hrs ---
This course explores the basic areas of retail management: buying, merchandising, retail
promotion, store location, store layout, credit management, and inventory control. It
emphasizes on practical application of retail management principles.
MRKT3170 Customer Relationship Management 3 45 hrs ---
This course introduces students to learn CRM's strategy and methods through marketing,
and management dimensions. CRM's strategy and methods increase customer
satisfaction and to improve and maintain customer relationships CRM's tasks emphasize
on coordinating the activities of internal functions and on utilizing the resources of
external to integrate and strengthen the processes of delivering superior customer value.

YEAR 4
ENGL4101 English VII 3 45 hrs ---
This is the first of the two advanced level English courses. The course aims to develop the
communication skills (speaking, listening, reading, writing) students need to succeed in a
professional environment, as well as to broaden their knowledge of the business world.
It focuses on developing students’ fluency and confidence in using the language of
business in a variety of contexts. Special emphasis is also placed on presentations and
official correspondence such as composing administrative documents of a technical
nature. The integration of authentic materials also enhances the usefulness of the course.
Topics include: Being international, training, partnerships, employment trends and
business ethnics. Business skills include: networking; telephoning strategies; negotiating:
being vague and precise; problem-solving; ethical problem-solving.

ENGL4102 English VIII 3 45 hrs ---
This is the second of the two advanced level English courses. The course aims to develop
the communication skills (speaking, listening, reading, writing) students need to succeed
in a professional environment, as well as to prepare the students for their future careers.
It focuses on developing students’ fluency and confidence in using the language of
business in a variety of contexts. While special emphasis is placed on students’ confidence
and skills in public speaking and presentation, substantial emphasis is also placed on
effective language and organization skills as well as delivery of speech. Particular
attention will be paid to cross-cultural communication and ethical issues. Topics include:
finance and banking, consultants, strategy, doing business online, project management.
Business skills include: giving presentations; negotiating sales; brainstorming and
creativity; telephone strategies: chasing payment; writing: briefing multinational teams,
etc.

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