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ENGLISH

BACHELOR OF BUSINESS

ADMINISTRATION IN MARKETING

MODE DAY DURATION 4Y MEDIUM ENG
WEBSITE https://www.mpu.edu.mo/esce/en/bachelor_ba_mkt.php
FACULTY https://www.mpu.edu.mo/esce/en/academic_staff.php

APPLICATION
MPU general application requirements
REQUIREMENT
GRADUATION  Complete at least 139 credit units in total
REQUIREMENT  Pass all required modules

ENQUIRIES  (853) 8599 3304  fcg@mpu.edu.mo

Programme Objectives
The objective of this program is to provide a framework for developing skills and knowledge in
theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on
international and industrial marketing strategies, integrated marketing communication, service
marketing and in the research area.

Learning Outcomes
Please refer to the corresponding programme specification retrievable from the link below:
https://www.mpu.edu.mo/teaching_learning/en/progspec_fcg_marketing.php

Graduate Prospects
Many career opportunities are available in both private and public/business sectors. For example,
marketing analysis, product management, sales management, marketing research, retail
management, advertising and promotion, and customer service/leadership positions. Graduates
may choose to further their studies in the overseas universities that Macao Polytechnic University
has articulation with or any other universities they would like to study in.

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