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ENGLISH

Code Module Credits Duration Prerequisite(s)
YEAR 3 (Cont.)

LLAW3112 Commercial Contracts and Company 3 45 hrs ---
Law
This course will enable students to understand Commercial Law as a special branch of

Private Law regulates acts of trade as well as those qualified by the Law as such because
they are inserted in an organized activity of production or distribution of goods or
services for the market, or because they have, in themselves, a productive nature or an
intermediation in trade, for profit or other similar characteristics, that justify a regimen
that is different from the norm. This subject should provide students with the
fundamentals of the legal systems of commercial companies and develop their skills in
the practice of Commercial Law in applying theoretical legal concepts.
MATH3111 Mathematics Applied to Social 3 45 hrs ---
Sciences
This course aims to develop the skills required to use mathematics in the interpretation

and intervention in real life situations, identifying mathematical models that expedite
its interpretation and resolution. The main objective of the course is the presentation of
basic concepts of differential calculus and linear algebra, aiming at the development of
a practical mindset that can be related to other subjects of the degree. The students
shall acquire knowledge and skills that will provide a quantitative approach to the
resolution of problems, and obtain the necessary skills for the resolution of economic
issues and the development of a critical sense as well as accuracy in reasoning.

MRKT3111 Marketing Business to Business 3 45 hrs ---
B2B Marketing enables the functioning of the economy, acting as a kind of “economic

engine”. The inter-organizational transactions involve the establishment of relations
between the people who are part of the company. These people have different
experiences and motivations. This course will enable students to understand the main
differences between Business-to-Business Marketing and Business-to-Consumer
Marketing. We will study the buying process and the behaviour of the organizational
buyer. We will also study the objectives and decision process associated with
organizational buying.
MRKT3112 Commercial Negotiation 3 45 hrs ---
This course aims at preparing students to identify situations of conflict and their origin;

learn the most effective methods and techniques for dealing with conflicts; understand
the relevance of individual characteristics in the negotiation process; identify the
different types of negotiations and negotiators; characterize the main strategies and
tactics of negotiation; develop skills in the preparation of a negotiation; know how to
conduct a negotiation; carry out a self-assessment of the negotiation process; and
prepare a follow-up strategy.
RPUR3111 Advertising and Public Relations 3 45 hrs ---
Advertising and Public Relations emerge as two important tools of communication,

being two forms with distinguished characteristics that separate them from the other
forms of “speaking” with a target audience. This course aims at developing the following
skills: identify, describe and characterize the concepts of communication and marketing
and the tools of that communication in relation to Public Relations and Advertising;
apply the concepts associated with international marketing; distinguish marketing
objectives and targets according to communication objectives and targets; and identify
and design the various elements of a creative strategy. We will also study the different
roles, tasks and principles to be followed by public relations professionals.

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