Page 416 - 2021.2022 - 澳門理工學院學士學位課程手冊_02Dec2021 (Final) - Ebook Version

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Code Module Credits Duration Prerequisite(s)
YEAR 4 (Cont.)

MGMT4111 International Logistics 3 45 hrs ---
International logistics is a branch of logistics, the main objective of which is to improve

the importance of logistics systems that link a manufacturer to their partners in the
industrial network, such as suppliers, transporters and operators. In doing so this course
intends to develop the following students’ skills: able to describe the importance and
the role of operations and logistics management in organizations; able to describe the
impact of operations and logistics in the process of value creation when creating and
sustaining competitive advantages; able to identify the constraints that operational
aspects impose on decisions related to product, price, deadline, and delivery place; and
able to apply current techniques to the planning of logistical processes, activities and
resources.

MRKT4111 Web Marketing and E-Commerce 3 45 hrs ---
In this course students will acquire knowledge to: understand the differences between

traditional marketing and Web marketing; become familiar with the peculiarities of
marketing on the Internet and e-commerce; understand and know how to assess the
efficiency of techniques used in the development of a Webpage; know how to establish
online communication strategies; know the different tools of e-commerce in marketing;
describe and explain the different elements that are part of e-commerce
infrastructures; and highlight the importance of the Internet as a key tool of
relationship marketing.
MRKT4112 Market Research 3 45 hrs ---
This course aims to demonstrate the importance of market research as a tool for

decision making. In doing so it will analyse the major stages of market research:
definition of the problem and identifying objectives of the research; choice of method
for data collection; development of a questionnaire; sample selection; and the
treatment and analysis of results. This course aims at developing the following skills:
knowing how to relate the process of decision-making to the research; know about the
design of market research; understand the processes of data collection; know how to
draft a questionnaire; understand sampling techniques; and know and understand the
basic processing and analysis of data together with the application of statistical
techniques.
MRKT4113 International Marketing 3 45 hrs ---

This course aims at providing students with knowledge of the importance of global
markets and the ability to: analyse the reasons why organizations start international
activities; analyse potential obstacles to the process of internationalization; and explain
the decision-making underpinning globalization. In addition, this course will enhance
the understanding of: the selection process of international markets; design and
development strategies of internationalization; and the identification of different forms
of presence in international markets. Furthermore, students will become familiar with
the implementation of marketing strategies and policies in international markets and
know how to operate different marketing variables in an international context.

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