Name of Event：

“依字形設計字型”網絡講座

“Font Design Based on Font Shape” Webinar

Name of Guest Speaker：

Mr. Yue Xin

Title＆　Organization：

Beijing Yuanlong Yato Culture Communication Co., Ltd.

2008 Beijing Olympics Poster Design Team Member

Date：

29^th October 2021 (Friday)

Time：

09:30-12:30

Format：

Lecture Theatre 1, the 2nd Floor of Research and Development Building,

Macau Polytechnic Institute, Taipa Campus

Audience：

Students of Design, Visual Arts and Master of Interdisciplinary Arts Courses of School of Arts, Macao Polytechnic Institute and Public 

Introduction：

Yue Xin is a well-known designer and is currently the Art Director of Beijing Yuanlong Yato Culture Communication Co., Ltd. Mr. Yue himself has rich teaching and design practical experience, especially for brand design and font design with outstanding achievements. The main design projects he has planned including the design of China Mobile’s logo and its corporate overall visual system design; the overall visual system design of China Southern Airlines; the logo design of the China Capital Museum and the museum’s overall visual system design, exhibition design, and guidance Visual system design; the overall visual system design of the National Library of China; the overall visual system design of China Post Express EMS and other large-scale design projects. Mr. Yue's personal design works have also won the German Red Dot Award for many times.

This seminar will be discussed about the breaking away from the traditional font design mode, thinking and sorting out the related meaning and fonts, style and shape, and reinterpreting font design.